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A looming crisis for seniors…the coming wave.

While the senior population is growing exponentially, costs are rising and a significant number of seniors are left with few alternatives for help.

Many seniors struggle to take care of themselves, to accomplish activities of daily living (ADLs) due to mobility issues or worsening dementia. Stairs, rugs, and bathing and cooking hazards can render many homes potential danger zones. As a result, 31 percent of people age 65 and older suffer a fall that permanently affects their mobility—whether it involves adding a cane, walker or wheelchair to their lives.

Private home care is one of the 10 fastest-growing job categories in the United States. Recently, care of the aging population has risen to $20 per hour, and has already begun to migrate from nursing homes to assisted living and increasingly to home-based care.

It’s is clear from age-related trends that there will not be enough caregivers to help seniors age at home if they need substantial assistance. This gap in care results from convergence of senior population growth, increase in life expectancy, looming health-care issues, and flat growth among younger women—still the primary source for home care, assisted living and nursing home aides.

“Approximately 90% of seniors intend to continue living in their current homes for the next five to 10 years”

The focus of SDSCF is to address these impending issues and improve the vitality of all seniors in San Diego County, so this crisis of care has minimal or no impact on them. In order to achieve that, we look to donors who are equally dedicated to serving the needs of seniors to help fulfill our collective mission.

We are committed to inspiring, informing and connecting the community and donors to projects and programs that serve the senior population throughout San Diego County. We promise to be the donors’ most trusted advisors for senior support in San Diego and that our singular focus will always remain on caring for the needs of local seniors.

Our mission is to transition the senior population of San Diego from vulnerable to vibrant, and to ensure they are healthy, connected and thriving for generations to come.


Bob Kelly, Pres & CEO

Jerry Ray, CFO


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