The San Diego Seniors Community Foundation (SDSCF) is a 501(c)(3) not-for-profit organization, established in 2017. Our singular focus is to improve the vitality of all seniors in San Diego County, so they are physically active, socially connected, and receive the care and necessities for a healthy, dynamic life.
SDSCF is founded on the vision of Bob Kelly, former president and CEO of The San Diego Foundation. He is a passionate advocate and committed leader who envisions a world where the senior population is an essential element of our community—where they are no longer vulnerable, but vibrant.
SDSCF is one of the only foundations in San Diego County solely focused on seniors. We exist to ensure that no local senior is left without access to the knowledge and resources to thrive.
Goals of SDSCF:
To transition the local senior community from potential vulnerability to vitality, through the power of philanthropy
Increase the charitable giving focus and activity for San Diego’s senior population
Build and grow the infrastructure with our partners to support the growing needs of seniors
Build and grow a permanent endowment for seniors in San Diego County
Increase and deepen the civic engagement of local seniors with fresh, innovative approaches
We are committed to inspiring, informing and connecting the community and donors to projects and programs that serve the senior population throughout San Diego County. We promise to be the donors’ most trusted advisors for senior support in San Diego, and that our singular focus will always remain on caring for the needs of local seniors and enhancing their quality of life for generations to come.
A looming crisis for seniors
While the senior population is growing exponentially, costs are rising and a significant number of seniors are left with few alternatives for help.
Many seniors struggle to take care of themselves, to accomplish activities of daily living (ADLs) due to mobility issues or worsening dementia. Stairs, rugs, and bathing and cooking hazards can render many homes potential danger zones. As a result, 31 percent of people age 65 and older suffer a fall that permanently affects their mobility—whether it involves adding a cane, walker or wheelchair to their lives.
Private home care is one of the 10 fastest-growing job categories in the United States. Recently, care of the aging population has risen to $20 per hour, and has already begun to migrate from nursing homes to assisted living and increasingly to home-based care.
It’s is clear from age-related trends that there will not be enough caregivers to help seniors age at home if they need substantial assistance. This gap in care results from convergence of senior population growth, increase in life expectancy, looming health-care issues, and flat growth among younger women—still the primary source for home care, assisted living and nursing home aides.
The focus of SDSCF is to address these impending issues and improve the vitality of all seniors in San Diego County, so this crisis of care has minimal or no impact on them. In order to achieve that, we look to donors who are equally dedicated to serving the needs of seniors to help fulfill our collective mission.
CEO and President
Bob Kelly served as president and CEO of The San Diego Foundation, which provides leadership for effective philanthropy, for two decades. In that capacity, he oversaw all activities, programs and asset management during a time of significant growth and achievements that have benefitted the entire San Diego region. Prior to joining The San Diego Foundation, Bob served as executive director of the American Cancer Society San Diego and vice president for Southern California. He also previously served as assistant to the president and senior vice president of Sharp HealthCare and chief operating officer for Sharp HealthCare Foundation. In addition, Bob was senior vice president for CCP and Associates, a comprehensive cancer center consulting firm. Bob’s commitment to his community is clearly reflected in his many volunteer roles and services activities, including time spent as a board member of the San Diego Symphony Foundation, the San Diego Real Estate Foundation, Beauchamp Charities, the Children’s Initiative, and Hubbs Seaworld Research Institute. He is a past president of the UCSD Alumni Association and a former chair of the Sharp HealthCare board, League of California Community Foundations, Youth for Progress, and San Diego Grantmakers. Bob has also served on the boards of the San Diego Chamber Foundation, the San Diego Chamber of Commerce, the Elsinore Cattle Co., the International Community Foundation, and the De Anza Country Club. He is a member of the Downtown Rotary and a graduate of UC San Diego.
His current positions include:
Chairman, Borrego Valley Endowment Fund
Board member, Mingei International Museum
Board member, San Diego Hunger Coalition
Board member, Legler Benbough Foundation
Board member, Voice of San Diego
- One of nine committee members, Rotary International ($1.5 billion assets under management)
Bob is the principle of BK & Associates, a philanthropic consulting firm working with foundations, corporations, individuals and families.
Co-Founder/Chief Financial and Operating Officer
Jerry Ray is an administrative and financial professional, with demonstrated success serving multimillion-dollar nonprofit organizations for more than 30 years, as both a senior executive and consultant. He has held C-level positions in a number of nonprofit organizations, including the San Diego Foundation and the San Diego Rock Church.
Jerry is motivated by making a meaningful and practical difference in the lives of others, and highly values excellence and effectiveness in the work environment. His leadership style is focused through the lens of mission, vision and strategy. His strengths include team building and efficient utilization of people toward a strategic direction, well-thought-out decision making in the context of vision, sound financial management, and creating a solid foundation of organizational structure. He enjoys the challenge of leading and managing the growth, operations. and financial strength and stability of emerging or expanding organizations, and working in an environment where he can apply his skills and managerial talents over a broad spectrum of functional areas and activities.
Jerry has assisted in the formation of five nonprofit organizations, serving on the board of three of them.
Chief of Marketing and Communications
Kimberly is a seasoned writer, editor and PR wiz with more than a decade of experience. She served as senior editor at San Diego Magazine for six years, where she interviewed the likes of Robert F. Kennedy Jr., Jimmy Buffett, Jewel, and Rob Lowe, and garnered multiple First Place San Diego Press Club Awards for Journalistic Excellence. In 2017, UC San Diego Health hired her as a senior writer in its health sciences advancement department. There, she quickly learned the fine art of fundraising and developed a passion for public service. Kim also acquired a master’s degree in print journalism from the USC Annenberg School for Communication, and is a recipient of the Art Buchwald Award for Humor Writing.