Focus Areas

Physical, Mental, and Social Well-Being of Seniors

We are committed to funding research and providing resources to organizations that support senior well-being in San Diego County.

Donor Engagement

We are focused on informing, inspiring and engaging the donor community on senior issues in San Diego. Our goal is to provide current and long-term resources to organizations that support our seniors. We believe that many members of our community are unaware of the opportunities to support the growing senior population in San Diego.

Capacity Building

We are committed to building the capacity of existing organizations serving seniors in San Diego County. In order to meet the growing demands of the senior population in San Diego, our nonprofit partners need funding for additional staff and programs. We are committed to seeing the best nonprofits serving our seniors succeed and grow.

Neighborhood Senior Centers

We will create and support additional senior centers in non-served areas of San Diego. Our goal is to build a network of Senior Centers throughout the county. This will be accomplished by partnering with existing organizations to increase their capacity and to create new centers as needed.

Research and Education

Through research and education about the ever-changing needs of seniors and senior issue, we will consistently look for new and innovative ideas that improve the quality of life for seniors in our region.